Shopping
Retailers surveyed by major news organizations were generally optimistic about the results of the first full weekend of holiday shopping.
Online shopping is defined as a computer activity/exchange performed by a consumer via a computer-based interface, where the consumer’s computer is connected to, and can interact with, a retailer’s digital storefront through a network (Haubl & Trifts, 2000). The popularity of this medium of exchange has allowed the existence of a free market with intense competition.
In today’s highly competitive eCommerce marketplace, the savvy online shopper rarely makes a purchase without doing a little homework first. To a consumer, there’s nothing more exasperating than spending $200 for an area rug and then stumbling across the same product for $50 less at another website. Of course, no-one has the time to visit hundreds of sites hunting down the lowest available price, which is why shopping comparison engines have become so widely popular.
